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Earlier Than the Bird

November 18th

from 7-10 AM

Livermorium Plaza & Downtown Livermore

This pajama shopping tradition is back! Come flock and shop! Set that alarm clock and come down early to start your holiday shopping with your friends and family. Our boutique shops will be open at 7:00am with steals, deals, and giveaways to make you the best gift giver ever this holiday season. We also encourage participants to grab a coffee or breakfast from any of our amazing downtown eateries! Wear your pajamas (sweatpants and leggings do not count) and get the official giveaway sponsored by Uptown Girls Boutique & Salon! You won't want to miss this year's giveaway, available while supplies last, scroll down to learn more!

Giveaway sponsored by

Uptown Girls Boutique & Salon!

We are so thrilled this year to have Uptown Girls Boutique & Salon as our official Sponsor.

You won't want to miss this year's Barbie-pink-inspired "Shopping Hair, Don't Care" truck hats!

They're so cute and they're perfect to sport as you shop downtown Livermore! 

Remember, giveaway is for pajama-wearers only and sweat and leggings do not count!

Hat giveaway is at Livermorium Plaza while supplies last!

Don't forget to also shop our amazing sponsor, Uptown Girls Boutique & Salon! Located at 2145 First Street. 

To learn more about Uptown Girls Boutique & Salon,

please visit them on Facebook here or Instagram here! 

Tri-Valley Haven Gift Drive:

We are once again partnering with Tri-Valley Haven on a gift drive for their teens in need. Shoppers can bring a new, unwrapped gift for teenagers to our booth with Tri-Valley Haven located at Livermorium Plaza, and then be entered to win a basket full of downtown items and gift cards! Those that did not bring a gift are encouraged to buy something from our downtown shops that morning and bring it back to gift! Our downtown retailers are busy hand-picking the perfect gift for teens and they'll have them ready for you in-store, so just look for one of these signs while shopping!

Check back for a list of steals and deals for our local downtown businesses and more info! 

Stay tuned for all of the Early Bird sales and deals being offered by our downtown retailers. We'll also be sharing Early Bird eateries offering breakfast, Mimosas, Bloody Marys and more!

Wave House Hair Studio, 2365 First St-Purchase any two products and receive 25% off. They will also have permanent jewelry plus treats and cider for all morning shoppers!

Main Street Designs, 2196 First St-For every $100 spent, receive a $15 gift card to be used for your next visit!

Olive Oil Pantry, 2053 First St- 10% off of all Olive Oil & Balsamics. Free 60 ml 25 Star Balsamic if wearing pajamas!

Mozart Earhart & Me, 2156 First St-15% discount on entire purchase!

Sweet Hope Soap Co, 21 South Livermore Ave-4 for $40 handmade soaps and 10% off body care!

UpTown Girls, 2145 First St-Bare Minerals buy one get 30% off, Hair Products 25% off!

4 Seasons Salon, 2032 First St-25% off all products!

The Holiday, 2323 First St-15% off (excluding Marc Roberts collectables and all candles) plus a free ornament with purchase while supplies last!

Towne Center Books, 2375 Railroad Ave-Spin for prizes and discounts, drawing for $50 gift card and refreshments!

Debbie Byrnes Realtor, 187 S J Street-Free Holiday notepad and pen, free mornign snacks, and enter a drawing for a holiday gift basket worth $100!

Match Accessories, 133 South Livermore Ave-Refreshments, early bird bags, and in store scavenger hunt!

Bodega Bohéme, 2080 First Street-TBD

Flaca's, 1848 First Street-Raffle ticket offered to all in pajamas for a chance to win a basket of Flaca goodies! 30% off all Flaca merch!

Purpose-Built Trade Co, 1870 First Street-Save $25 when you spend $150, save $50 when you spend &275, save $75 when you spend $350!

Sunrise Mountain Sports, 2184 First Street-20% off Olukai slippers, 25% off Day Packs, Buy 3 and get 1 FREE socks (Mix and Match), and up to $200 off select Garmin Watches and Electronics. Limited to stock on hand. Cannot be combined with any other offer!

Pedego Electric Bikes, 1911 Second Street-Free Pedego Electric Bike rental certificate $75 value, 1 per adult while supplies last through 12 pm 11/18. Special purchase Pedego Electric Bike Rental certificate to bring a friend. $75 for 2 full day Pedego rental bikes (Saving $75)!

The Little and Brave Boutique, 2044 First Street-A gift for Mama if you spend $150, Mystery bags for $10, $15, $20, and $30 and 15% off all Mama items!

Prints and Pints, 25 S Livermore Ave #103-Free Pint Glass Koozie!

Cosmeticcandi Beaty Bar and Bikinis, 2222 Second Street #6-TBD!

L'evation Salon, 2375 Railroad Ave-15% off any purchase of two items or more. FREE gift with any purchase over $100!

Bankhead Theater, 2400 First St-7 Local Artists, music, and East Bay Booth pictures!

Rosetta Roasting, 206 S J Street-Pajama wearing shoppers get 30% off merchandise and a FREE 9 oz drip coffee!

The Riata, 190 South J Street-Opening at 8 AM!

Stizzi's Restaurant, 2205 First Street- Buy $50.00 gift card and get a $10.00 gift card for free to be donated to the teen gift drive. They will also be open for bloody marys and mimosas- $5.00 each.

Monica's, 2074 Second Street-Opening at 7 AM in their PJ's!

First Street Wine Company, 2211 First Street-Mimosas- Guava, Mango, Orange $10!