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Earlier Than the Bird

Category: Event Calendar

Date and Time for this Past Event


This pajama shopping tradition is back! Come flock and shop! Set that alarm clock and come down early to start your holiday shopping with your friends and family. Our boutique shops will be open at 7:00am with steals, deals, and giveaways to make you the best gift giver ever this holiday season. We also encourage participants to grab a coffee or breakfast from any of our amazing downtown eateries! Wear your pajamas (sweatpants and leggings do not count) and get the official giveaway for the season (while supplies last) at our Livermore Downtown Inc. booth at Livermorium Plaza. 

We are once again partnering with Tri-Valley Haven on a gift drive for their teens in need. Shoppers can bring a new, unwrapped gift for teenagers to our booth and then be entered to win a basket full of downtown items and gift cards! Those that did not bring a gift are encouraged to buy something from our downtown shops that morning and bring it back to gift! 


Towne Center Books, 2375 Railroad Ave STE 100, Livermore, CA 94550 : Spin the wheel for a prize, free morning snacks, and a drawing for a $50 gift card!

Sweet Hope Soap Co, 21 S Livermore Ave Suite 101, Livermore, CA 94550 (Blacksmith Square): 5% off your purchase of $50, 10% off your purchase of $75 or more, and a free gift w/purchase if you are wearing PJ's !

Covet Boutique, 21 S Livermore Ave #113, Livermore, CA 94550 (Blacksmith Square):  15% off all merchandise (excluding jewelry) with purchase of $100 or more including a free gift for those in PJ's

Prints & Pints, 25 S. Livermore Ave (Blacksmith Square), Free Grab Bags with a purchase of t-shirt, hoodies or mug. 

UpTown Girls, 2145 First St, Livermore, CA 94550: Bare Minerals buy one get one 30% off, gift w/purchase of $100.00 or more

Muse & Mane Hair Studio, 2152 Second St, Livermore, CA 94550: 20% off all gift certificates. Special Holiday product sets!

Sunrise Mountain Sports, 2184 First St, Livermore, CA 94550: 30% Off Brooks, Buy 3 and get 1 Free Pair of Socks, Free Goodr Glasses included w/purchase of Goodr Socks and regularly priced shoes, 15% Off Olukai Slippers, 20% off Superfeet w/purchase of footwear. Sales limited to regularly priced items and stock on hand.

Pedego Electric Bikes, 1911-A Second St, Livermore, CA 94550:  $50.00 in accessory upgrades w/bike purchase through Sunday 11/27 and on Small Business Saturday 11/26.  Free Test rides, will offer gift registry option.

4 Seasons Salon, 2032 First St, Livermore, CA 94550: 25% OFF every item!

L'evation Salon, 2375 Railroad Ave suite 201, Livermore, CA 94550:  Purchase any 2 hair products, get 15% off total purchase, 3 hair products get 20% off, 4 hair products get 25% off. Any services booked during this time will receive a complimentary treatment.

Olive Oil Pantry, 2053 First St, Livermore, CA 94550:  10% off all Balsamics & Olive Oils. Free 25 Star 60ml if wearing PJ's

Mozart Earhart & Me, 2156 First St, Livermore, CA 94550: Star-shaped ornaments with varying sentiments that are Gifted With Purchase during the event

Main Street Designs, 2196 First St, Livermore, CA 94550:  For every $100.00 spent receive a $15.00 gift card to be used for your next visit

The Holiday, 2323 First St, Livermore, CA 94550: 15% discount, excluding Mark Roberts, all Radiance Candles, flame illusion candles, and sale products.

Bodega Bohéme, 2080 First St, Livermore, CA 94550: Buy one, get one 25% off dresses and jackets!

Murphy's Paw, 2044 First St, Livermore, CA 94550: 10% off of your purchase 7AM-10AM in you are in your PJ's

Flaca's, 1848 First St, Livermore, CA 94550: All Salsas 30% off and all Merchandise 25% off from 7am - 10am

Therapy Store. 2200 First St, Livermore, CA 94550: Free gift with purchase! 

Purpose-Built Trade Co. 1870 First St, Livermore, CA 94550:  Save $25.00 when you spend $150, Save $50.00 when you spend $275.00+, Save $75.00 when you spend $350+


Espresso Rosetta, 206 S J St, Livermore, CA 94550: A free 8oz coffee to anyone in Pajamas, plus we will be having a sale on our retail merchandise! 

First Street Wine Company, 2211 First St, Livermore, CA 94550: $7 mimosas: orange, guava, and mango

The Riata, 190 S J St, Livermore, CA 94550:  Opening at 7:00am for our Earlier Than the Bird shoppers, all are welcome!

Stizzi's Restaurant, 2205 First St, Livermore, CA 94550 : Bloody Mary cocktail, mimosa's, and other fun beverages! 

The Press, 2470 First St Suite 110, Livermore, CA 94550: Free regular coffee on the house! Located right outside of their location! 

Wingen Bakery, 50 S. Livermore Ave: TBD

Check back for a list of steals and deals for our local downtown businesses and more info!